BRANDS
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In 2026, CREAL HOTELS will launch a new hotel brand, "VAYS."
Through a high-quality, luxurious space that emphasizes design, and a comfortable stay utilizing digital transformation (DX), it will offer "a free and special experience just for you."
Our brand theme is Vacation ("A unique and special experience") x Innovation ("Providing essential value in the lodging experience") x Ways ("Continuing to be a group that creates unique and diverse paths (Ways) and provides new value (S)").
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In 2025, CREAL HOTELS will launch a new hotel brand called "LACER".
By utilizing technology, we offer a more flexible and enjoyable hotel experience."LACER," meaning "to tie" in French, is a place that connects guests with CREAL HOTELS customer value, and with the joy of travel itself, offering a freer, newer, and unprecedented lodging experience.
